Self-checkout systems are slower than cashiers, especially for novices

One of the best ways to study the usability of an existing system is to watch real users using it. The techniques are most often discussed in the context of software, but usability plays a role in designing other types of systems as well.

Self-checkout system

Self-checkout system

As one example, three confederates and I observed users operating grocery-store self-checkout systems. We found that most of the users had some familiarity with the system and those users were able to operate the system quickly. Some users, who appeared to be less experienced with the devices, took longer to complete their task. These users had to carefully read each screen to figure out what to do.

The speed with which the experienced users operated the checkout system suggests it is easy for experts to use. The need to read each screen that we observed in the novice users suggests that the system is not particularly intuitive, although it probably feels intuitive to those who are already experienced with it.

We also observed that the self-checkout took longer than going through a cashier’s checkout, even for the experienced users. At least one user also commented that they preferred the human interaction with a cashier to the automated checkout system. In their current state, the main advantage of the self-checkout lane for shoppers is that the line-up is sometimes shorter.

This entry was posted in Uncategorized. Bookmark the permalink.

1 Response to Self-checkout systems are slower than cashiers, especially for novices

  1. automate fast food says:

    I can check out faster myself than using a line with a cashier. yes it is harder for a “novice” but it is like learning to ride a bike or drive a car. and the next generation of self checkout and the one after that …etc etc… will be easier and quicker.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s